LLoyds Bank’s Low-Carbon Ad Misled Consumers, UK Watchdog Says (1)

Lloyds Banking Group Plc was reprimanded by the UK’s advertising regulator for violating its rules on environmental claims.

The Advertising Standards Authority said in a statement on Wednesday that a LinkedIn advertisement from Lloyds that discussed the bank’s efforts to support the transition to a low-carbon economy was misleading because it “omitted significant information about Lloyds’ contribution” to greenhouse gas pollution. In leaving out details about its financed emissions, Lloyds was deemed to have breached the so-called CAP Code, which relates to non-broadcast advertising and direct and promotional marketing, the ASA said.

Lloyds was told that the ad may not reappear without ...