Joe Strohmenger, a self-employed contractor in Rocky Point, New York, had never shopped for health insurance before. So last year, when he needed to, he did what a lot of people do: He Googled it.
The internet search led him to a website that offered free quotes. He typed in his number, and his phone rang immediately. It rang hundreds of times over the next few days as telemarketers vied to reach him.
The plan Strohmenger and his wife, Sarah, ended up buying from one of those salesmen sounded like normal health insurance, they say. They got the impression that ...
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