H&F’s Hub Said to Seek $30 Billion Valuation in Fundraising (1)

Hellman & Friedman is looking to raise at least $1 billion in equity from investors for Hub International Ltd., in a potential deal valuing the insurance brokerage at $30 billion, according to people familiar with the matter.

The private equity firm is working with Morgan Stanley and Goldman Sachs Group Inc. on the so-called liquid private placement, the people said, asking not to be identified discussing confidential information. The firm could end up raising more than $1 billion from a range of investors including long-only institutions and limited partners in private equity funds, they said.

Such transactions, sometimes referred ...