Amazon Ads on Prime Video Seen Generating $5 Billion in 2024

Amazon.com Inc., joining streaming peers like Netflix, Disney and Peacock, will start running ads on its US Prime Video service on Monday. Beside generating new revenue for its $50 billion-plus advertising business, the e-commerce giant is betting it can persuade viewers to shop from their televisions.

For decades, TV commercials have inspired and influenced future buying decisions rather than impulse purchases, and that hasn’t changed in the streaming era. Flo from Progressive still dukes it out with Geico’s gecko to peddle car insurance. She’s just increasingly seen on YouTube or Hulu rather than NBC.

Amazon has the potential to upend the status quo because it’s ...