AIG Must Face Trademark Claims From Same-Named Insurance Broker

American International Group Inc. (AIG) failed to convince a Missouri federal court to toss a same-name insurance broker’s trademark infringement lawsuit after the judge said it’s unclear whether the AIG trademark caused consumer confusion.

Neither the St. Louis-based insurance broker, A.I.G. Agency Inc., nor the insurance giant was able to show whether the “AIG” mark caused consumer inconvenience and puzzlement, a prerequisite for trademark infringement claims, Judge Sarah E. Pitlyk of the US District Court for the Eastern District of Missouri said Wednesday. The judge denied both parties’ summary judgment motions.

“There is genuine dispute about whether the AIG Mark ...