NFL Floated Wide Sunday Ticket Alternative, Jury Told

Broader distribution of out of market football games was considered by National Football League leaders, a lawyer for Sunday Ticket subscribers said Wednesday, pointing to a 2017 memo analyzing a “less restrictive alternative” to premium access while wrapping up a weeks-long trial with $21 billion in damages on the line.

The NFL’s current strategy is pro-competitive, attorney Beth Wilkinson, of Wilkinson Stekloff LLP, countered to a jury during the closing arguments in the US District Court for the Central District of California, because it allows networks to invest in high-quality broadcasts and lends to revenue sharing between teams.

“The proof ...