Corporate America Retools Lobbying Strategies in Trump 2.0

President Donald Trump’s blizzard of executive orders, agency upheaval, and other actions just weeks into his second term quickly sent a message to companies that thought they’d figured him out:

Don’t get complacent.

Now, the lobbying industry and corporate counsel and executives head into 2026 armed with a playbook of lessons from the past year.

Executive branch decision-making is increasingly centralized with Trump himself. K Street firms with close ties to the president have seen their revenue skyrocket. The ecosystem of people with real influence has narrowed. On some issues, only those with access to Mar-a-Lago or the West ...