California Data Broker Bill Faces Increased Industry Opposition

Advertising and tech groups are making a last-minute push to scuttle legislation that would give Californians significantly more control over what’s collected by data brokers—companies which amass and sell personal information from the internet, public records, and other sources.

Lobbyists have conducted outreach to lawmakers and launched a public campaign to stop the bill (S.B. 362) by state Sen. Josh Becker (D), which would grant a state resident the ability to delete all personal data collected by the state’s nearly 500 registered data brokers through a single “delete button” housed at the website for the California Privacy Protection ...