Serena Williams Ad Sparks Demand for Ro’s Weight-Loss Program

Ro has seen a sharp increase in customers following its new campaign with tennis star Serena Williams, who recently opened up about losing more than 30 pounds on a weight-loss shot that she got through the telehealth company.

Since the ad aired in August, Ro has seen a spike in web traffic and an influx of new customers, Chief Executive Officer Zachariah Reitano said in an interview on Tuesday at Bloomberg’s headquarters in New York.

“It wasn’t just a one-time spike,” he said. “We’ve seen an elevated and consistent ability for her story to resonate and drive traffic.”

Ro, ...