Miracle-Ear Owner Buys Up Points of Sale as US Consumers Age (1)

Jan. 22, 2024, 7:53 AM UTC

Hearing aid specialist Amplifon SpA is boosting its presence in one of the world’s most important acoustic equipment markets.

The Italian company has purchased a network, comprising around 50 stores, of one of the main franchisees for its North American brand Miracle-Ear Inc, according to a statement on Monday confirming an earlier report by Bloomberg News. The final terms of the deal were not disclosed.

Miracle-Ear currently has over 1,550 shops across the US. After the transaction, Amplifon will directly operate 350 of them, as it positions itself to benefit from sales to the country’saging population.

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