Insurers Put Millions in ‘Mediscare’ Ads to Save Revenues (1)

Insurers intent on getting the government to pump more money into the Medicare Advantage program next year are the latest group pushing out TV and online ads warning about cuts to Medicare, jumping on what health care advocates call the “Mediscare” bandwagon.

The Better Medicare Alliance—backed by insurers such as Aetna Inc., Humana Inc., and UnitedHealth Group Inc.—has spent $4.4 million in the past two months on an ad campaign raising the prospect of “cuts” to Medicare Advantage, and urging people to call the White House in opposition, data from AdImpact show. One of the most expensive ...