Hims’ Super Bowl Ad Hit for ‘Misleading’ Weight-Loss Claims (2)

A Super Bowl ad touting Hims & Hers Health Inc.’s copycat weight-loss drugs is getting pushback from the branded drugmakers’ lobbying group, which says it’s “misleading” and potentially violates marketing rules.

The Hims ad — set to the tune of This is America by Childish Gambino — touts its “life-changing” and “doctor-trusted” weight-loss medications while railing against the pitfalls of the US health-care system. The telehealth company sells cheaper versions of branded anti-obesity drugs like Novo Nordisk A/S’s Wegovy.

Pharmaceutical companies are trying to fend off competition from makers of lower-priced versions of their weight-loss drugs, like ...