Froot Loops, Apple Jacks to Cut Synthetic Dyes by 2027 (1)

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to eliminate colorants such as Red 40 and Yellow 5 from their foods.

The Battle Creek, Michigan-based company said it would remove the additives on its website on Friday. It had previously announced that it wouldn’t introduce new products with the dyes beginning in 2026 while also committing to eliminate the ingredients from its cereals served in schools by the 2026-2027 school year.

The cereal maker said 85% ...