Super Bowl commercials usually focus on commodities like snack food or technology for keeping up with the Joneses, but the federal government is no stranger to using the event for public outreach. The Centers for Disease Control and Prevention has spent $75,000 annually in Super Bowl advertising since fiscal 2019.
The business of commercials isn’t in the government’s usual playbook, despite an uptick over the last nine full fiscal years in federal marketing procurement.
Agency buying in this sector has increased 68% since fiscal 2014, with notable bumps from the Defense Department in fiscal 2017 and the Department of Health ...
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