Anthem Will Change Name to Elevance Health, Streamline Brands

Health insurer Anthem Inc. said it plans to change its name to Elevance Health Inc. and streamline the number of brands it has in the marketplace.

The new name is subject to shareholder approval, the Indianapolis-based company said Thursday in a statement. Anthem Blue Cross Blue Shield health plans, among the most popular in the U.S., will not change names.

The rebranding is the first step in Anthem’s efforts to optimize its portfolio. The company said reducing the number of brands will make health insurance less complex and easier for consumers to navigate. It’s the second name change in ...