Abbott Targets Ozempic Users With New Low-Calorie Protein Shake

Ozempic-users fear not: Abbott Laboratories is launching a new line of protein-packed drinks to help you maintain muscle while still shedding fat.

The company, which makes baby formula as well as adult nutrition products, is targeting the ever-growing number of people on popular GLP-1 drugs like Ozempic and Wegovy who want to lose weight, but not the muscle critical for metabolism and overall health. Abbott’s Protality will cost $13.69 for a four-pack of milk chocolate or vanilla flavored shakes, a spokesperson for Abbott said in an email.

Abbott’s Protality nutrition shakes.

Source: Abbott Laboratories

“Whether pursuing weight loss by taking GLP-1 medications, undergoing a weight-loss surgery ...