How to Rebrand at a Contractor Inflection Point: Joyce Bosc

An inflection point can dramatically change the trajectory of a government contractor’s business.

Changes to the business strategy, graduation from small business set-aside status, a new executive leader, or an acquisition can accelerate the company brand and growth if the transition is executed well.

Such decisive moments often prompt a brand review and refresh. Why is rebranding important? If there is a rebrand, what is the right timing? (Is it ever too late?)

Here’s how to know whether to initiate a company rebrand and what benefits you can expect from refreshing your brand at an inflection point.

Why Rebrand?

A ...