The ads have been popping up on Fox News, Good Morning America, the Today Show and Univision. They feature Homeland Security Secretary Kristi Noem against a backdrop bristling with American flags, galloping past Mount Rushmore on horseback, or dressed as an ICE agent.
This is the $200 million ad campaign that has saturated television and social media for months, in which Noem issues stern warnings against crossing the US border illegally.
The ad blitz is not your typical low-budget public service announcement. Axios labeled it “the most expensive political ad campaign of the year.” For context, the massive California campaign on redistricting ...
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