The Federal Trade Commission recently announced that it will pursue outsized and unfounded claims about artificial intelligence in advertising. This puts contractors on notice as well. If you tout your use of AI, you could be soon coming under the formidable gaze of the FTC.
Here’s the deal. Attorney Michael Atleson of the FTC Division of Advertising Practices wrote an eye-opening article entitled “Keep Your AI Claims In Check”. The gist of the piece was there is abundant temptation to hype and deceptively market AI usage.
“And what exactly is ‘artificial intelligence’ anyway? It’s an ambiguous term with many ...
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