VF Corp Names Bracken Darrell as CEO Amid Vans Turnaround (1)

June 20, 2023, 1:55 PM UTC

VF Corp., owner of the Vans and Supreme brands, named Bracken Darrell as chief executive officer as the company contends with softer sales growth.

Darrell, 60, the former CEO of Logitech International, will take over on July 17, the apparel company said in a statement. Prior to Logitech, Darrell held leadership roles at Procter & Gamble, Whirlpool and General Electric.

Former CEO Steve Rendle, 63, retired in December and the company slashed its full-year sales forecast. Board member Benno Dorer had been serving as interim chief executive.

Shares of VF were up less than 1% ...

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