Under Armour Bets on Polished Hotel Exec to Win Back Wall Street

Feb. 27, 2023, 2:00 PM UTC

Under Armour Inc.’s incoming chief executive officer has never hawked apparel and doesn’t emulate the brash management style of the sportswear company’s founder, but the board is betting she’s just what it needs.

Stephanie Linnartz, a 54-year-old former Marriott International Inc. president, starts as Under Armour’s new CEO on Monday. Described by those that have worked with her as a polished executive, she’ll be tasked with steering the company — once a seemingly unstoppable new force in athletic apparel — out of a lull and back into growth mode.

Stephanie Linnartz
Photographer: Andrew Harrer/Bloomberg

While her background appears unconventional at first glance, ...

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