Twitter Chief Executive Officer Linda Yaccarino has started her job at the social media company, she said on the site.
“It happened — first day in the books!” she tweeted.
Twitter owner Elon Musk is looking to Yaccarino, a former NBCUniversal ad executive, to improve the company’s relationship with brands after losing business following his takeover, and rollback of the site’s content rules. Twitter recently lost two executives in charge of making sure the site was moderated for violence, hate speech, pornography and other content that businesses are hesitant to promote their products alongside.
READ MORE: Who is Linda Yaccarino, ...
