Twitter’s CEO a ‘Velvet Hammer’ to Help Musk Revive Sales (1)

Twitter’s next leader is a well-connected media executive whose deep ties to Madison Avenue could help lure advertisers back to the platform at a critical time.

Linda Yaccarino is leaving her job as head of global advertising at NBCUniversal to take the chief executive officer role at Twitter. She will work closely with owner Elon Musk, who will be both chief technology officer and executive chairman.

She will helm a company mired in multiple crises — many of them spurred by Musk himself. Musk fired or lost about 75% of Twitter employees since his October takeover, including most of ...