Starboard Urges TripAdvisor to Weigh Sale, Divest TheFork (1)

TripAdvisor Inc. should explore a sale of its restaurant review business TheFork or sell itself altogether, according to activist investor Starboard Value LP.

TripAdvisor has a strong brand and could appeal to several potential buyers, Starboard Chief Executive Officer Jeff Smith said at the 13D Active-Passive Investor Summit in New York on Tuesday.

Smith also said TripAdvisor’s Viator unit is growing slower than rival GetYourGuide, despite being the largest, online-experience booking marketplace.

“We value constructive engagement with all of our shareholders and appreciate their feedback,” said a spokesperson for TripAdvisor. “The TripAdvisor board of directors and management team are ...