Tractor Supply Ditches DEI, Climate Goals After Online Attacks

Tractor Supply Co., the US retailer focused on rural lifestyle products, is scrapping its climate targets and diversity, equity and inclusion goals after weeks of online attacks.

The Tennessee-based company has been hit with criticism over its policies on social media, including from right-wing activist Robby Starbuck.

“We have heard from customers that we have disappointed them,” Tractor Supply said in a statement posted to its website. “We have taken this feedback to heart.”

The company will eliminate DEI programs and remove related positions, halt sponsorship of activities including Pride festivals and withdraw its carbon emissions goals, according ...