Target’s ICE Response Exposes Its Overcorrection: Beth Kowitt (1)

When Donald Trump was elected President of the United States in November 2024, corporate America took it as yet another sign that it had misjudged the political landscape. Many companies scrambled to roll back whatever remained of their DEI efforts and watered down sustainability goals. Executives apologized for past corporate activism, saying they had gone too far and promised to root out “wokeness” from their cultures.

The moves were designed to appease the new administration and avoid its wrath. But they were also attempts to realign with where management teams believed broader society had moved — sharply toward Trump and to the right. ...