Target Strips Out Diversity Language Amid Consumer Boycott

Target retooled how it talks about diversity efforts in its annual report to investors on Wednesday, as it navigates anti-DEI litigation and Trump administration pressure as well as a consumer boycott fueled by pro-diversity voices.

The consumer goods giant said in its 10-K report last year that it was striving to foster “an engaged, diverse, inclusive, safe” culture, but this year the report replaced those terms with “highly engaged.” And the term “diverse” in a sentence about Target’s talent pipeline last year was replaced with the word “strong” this year. Target did not immediately respond to a request for comment. ...