Target Boycott Leader Ends Protest of Retailer’s DEI Changes (1)

March 12, 2026, 12:05 AM UTC

The Atlanta pastor behind a year-long boycott of Target Corp. said Wednesday that his faith-based coalition ended its protest, calling it “the first step for the new Civil Rights movement.”

“We are claiming victory,” Jamal Harrison Bryant said in a YouTube broadcast. “Could things be different? Yes. But things are better. This fight for us, has now reached its conclusion.”

Bryant and other Black leaders called for the Easter season boycott last year after Target announced it would scale back its wide-ranging diversity initiatives. The group asked the retailer to recant that decision and redouble its commitment to ...

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