Robby Starbuck Vows to Pursue Firms Doing DEI by Any Other Name

Robby Starbuck has a message for companies making public but surface changes to their diversity policies: you’re not off the hook.

The anti-DEI influencer who claimed victory for changes to diversity, equity and inclusion policies at more than 15 companies from Walmart Inc. to Toyota Motor Corp., is continuing to check on the companies to make sure the retreat is real.

Robby Starbuck during an interview on March 5.

Photographer: Bess Adler/Bloomberg

A slew of American businesses have dropped the DEI acronym or phrasing in preference for terms like “belonging,” or “inclusion,” while continuing to pledge their commitment to a diverse workforce. Mentions of “diversity” in corporate filings has ...