PwC’s Consulting Ban From Saudi Fund Has Rivals Hunting for Work

March 12, 2025, 4:05 PM UTC

Rival consultants to PwC are gearing up for the chance to make deeper inroads into the lucrative market of Saudi Arabia in the aftermath of the Public Investment Fund’s decision to ban the company from advisory work for a year.

Managers at Deloitte and Ernst & Young have instructed staffers to prepare for more work in the kingdom, according to people familiar with their thinking. Some firms have already been invited to bid for contracts tied to some of the kingdom’s most prestigious and lucrative projects, including Neom and AlUla, according to one of the people, who asked not ...

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