Purina Sued by Consumers Over Its ‘Natural’ Pet Foods Marketing

Nestlé Purina Petcare Co. was sued Thursday for allegedly misleading consumers when it marketed its pet food as “natural.”

The proposed class action, filed in the US District Court for the Southern District of New York by two purchasers of Purina pet food, said the company is “capitalizing on the preference of health-conscious pet owners” to buy “natural” pet food. The plaintiffs alleged Purina violated New York business laws. They also claimed a breach of express warranty and unjust enrichment.

Consumers expect food promoted as “natural” not to have any synthetic ingredients, but the Purina products include copper sulfate, ...