Pro-ESG Group Plans Ad Blitz in Swing States as Election Nears

A group supporting the use of environmental, social and governance, or ESG, measures for running public companies is launching a multimillion-dollar ad buy in three election battleground states.

The group, called Unlocking America’s Future, reserved the advertising bloc from this week to Election Day in the swing states of Georgia, Michigan, and Pennsylvania, which both parties view as critical for winning control of the White House. The group did not disclose the cost of the campaign other than describing it as initially a seven-figure ad buy.

The 30-second ad briefly spotlights anti-ESG provisions in the Heritage Foundation’s Project 2025, a ...