Nike Sued Again by Investors Over Digital Platform, Strategy

A Nike Inc. stockholder filed a derivative suit in federal court against the company, accusing its officers of making false and misleading comments about the strength of its digital platforms and its direct-to-consumer strategy.

This is the second suit filed against Nike in the US District Court for the District of Oregon stemming from the company’s digital platforms and direct-to-consumer strategy. Shareholders filed a proposed class action complaint on July 15, alleging that the company artificially inflated its stock price by deceiving investors about the strength of the two programs.

Shareholder Danny Leung alleges that Nike was using its digital ...