Nielsen Opens Two Legal Fronts in Effort to Close Circana Deal

Nielsen Holdings Ltd. affiliates launched a multi-pronged court bid to close the sale of a segment to Circana LLC, which is allegedly trying to renege over meddling by a former Nielsen affiliate.

The media analytics giant is suing both Circana and Nielsen IQ, a consumer intelligence company—and direct competitor of Circana—that spun off in 2021. The separate lawsuits made public this week say NIQ is threatening to cut access to critical data, in breach of longstanding reciprocal agreements with its former parent, while Circana is citing those threats as a pretext to justify bailing on the deal over ...