Nielsen Gets One Victory, One Settlement in Circana Deal Cases

Aug. 7, 2025, 4:54 PM UTC

Nielsen Holdings Ltd. moved closer to completing the sale of a segment to Circana LLC, largely resolving two court fights over data access central to the deal.

Nielsen and Circana disclosed Wednesday that they’d ended their direct dispute, canceling a planned three-day trial after the first day. The move came two days after a Delaware judge ordered Nielsen IQ—a consumer intelligence company that spun off in 2021—to keep providing data to Nielsen’s “marketing mix modeling” business, the unit Circana is set to acquire.

The judge, Vice Chancellor Nathan A. Cook, issued a permanent injunction Thursday memorializing the ...

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