Moody’s Investors Service Sheds Century-Old Name in Rebrand (1)

Moody’s Investors Service, the firm that grades much of the debt from the world’s companies and governments, is rebranding to Moody’s Ratings.

Moody’s Corp. on Wednesday tweaked the name of its credit-assessing unit and shortened Moody’s Analytics — the financial intelligence group — to, simply, Moody’s. The rebrand comes as the 115-year-old company aims to clarify the roles of its two primary businesses.

“Everybody around the world understands who Moody’s is, but it became clear they didn’t understand everything Moody’s has to offer,” Christine Elliott, chief corporate affairs officer, said in an interview. “That’s what people call ...