Molson Coors Eyes Deals to Push Beyond Beer as Core Sales Slow

Nov. 4, 2025, 4:36 PM UTC

Molson Coors Beverage Co. is exploring opportunities to strike deals to further its push beyond beer as demand for its core brews cools.

“Deploying M&A dollars in beyond beer is probably the right way to think about it,” new Chief Executive Officer Rahul Goyal said Tuesday on an earnings call. “We want to make sure we deploy capital for brands that fill gaps in our portfolio.”

The bullish outlook for acquisitions is part of Goyal’s strategy to steer Molson Coors toward faster-growing categories. During previous roles at the company, he has championed partnerships with Coca-Cola Co. and Fever-Tree. He also ...

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