For Heinz ketchup, nothing is more important than tomatoes. Sure, by calories, a tablespoon of the flagship condiment is 80% added sugar. But by weight — and frankly, by reputation — it’s Heinz Tomato Ketchup for a reason. Now some of those tomatoes are in peril from climate change.
The $5 billion-plus Heinz brand is critical to Kraft Heinz, the $42 billion packaged food giant that owns it. It produces 660 million bottles of ketchup each year, 300 million of them in the US. In a recent interview, Pedro Navio, the company’s North America president, referred to Heinz as its “powerhouse.” Kraft Heinz has also invested in organic and no-added-sugar versions — and ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.