KLM Loses Dutch Greenwashing Case on Climate Advertising

Dutch airline KLM misled customers through advertisements that suggested its flights are climate friendly, an Amsterdam court ruled.

KLM makes climate claims in advertisements that are “based on vague and general statements about environmental benefits, thereby misleading consumers,” the district court of Amsterdam said in its judgment Wednesday. The carrier didn’t provide travelers with honest and concrete information, it said.

The aviation industry is struggling with efforts to decarbonize as the options at its disposal remain limited. Airlines depend on using sustainable aviation fuels or buying carbon offsets, such as tree planting or land restoration, to demonstrate how they are ...