Kellogg’s New Companies to Be Called Kellanova and WK Kellogg

March 15, 2023, 4:39 PM UTC

Kellogg Co. unveiled the names of the snacks and North American cereal businesses that will be created following a planned split into independent companies.

Kellanova, the company that includes global snacking, international cereals and plant-based foods, will oversee an $11.7 billion portfolio of brands that include Cheez-It, Pringles and Morningstar Farms, among others, according to a Wednesday statement. The company’s North American cereal business, which includes brands like Special K and Corn Flakes, will sit under WK Kellogg Co. That business generated an estimated $2.4 billion in sales in 2021.

Kellogg was initially going to separate into three companies, ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.