Henkel Hit With Lawsuit Over Sale of ‘Iconic’ Right Guard Brand

Thriving Brands LLC sued Henkel AG affiliates in Delaware, claiming they abruptly broke off a manufacturing deal tied to the German multinational’s sale of the “iconic” Right Guard and Dry Idea deodorant brands.

The lawsuit accuses Henkel of breaching a transitional agreement covering European markets that was meant to last until September 2024. Thriving Brands—backed by Dallas-based Trive Capital and former Procter & Gamble Co. executives—is “wholly reliant on” the manufacturing deal, according to the complaint.

Henkel “is threatening to unilaterally terminate the agreement—cutting off Thriving Brands’ supply of products and essentially killing the Right Guard brand in Europe,” the ...