Health-Driven Investors Eye Casino Smoking, Non-Sugar Sweeteners

Shareholders are pressing companies from Coca-Cola to Caesars this proxy season on indoor smoking at casinos, the risks of non-sugar sweeteners in soft drinks, and a range of other health issues.

The new slate of investor proposals asks companies to examine how their policies will protect the health of employees and customers, and how failing to do so could harm their bottom lines. Most recently a majority of investors on Tuesday voted down a bid at gaming giant Caesars Entertainment Inc. seeking a report on the potential cost-savings benefits of keeping casinos smoke-free.

While health-related shareholder bids aren’t a new ...