Gap Names Zac Posen to Executive Roles Amid Company Turnaround

Gap Inc. has named fashion designer Zac Posen its creative director, with direct responsibility for its mass-market Old Navy brand, a big step in the new chief executive officer’s turnaround effort.

Posen — known for outfitting celebrities in his own label, and previously the women’s creative director at Brooks Brothers — will work closely with Gap CEO Richard Dickson and serve on the executive leadership team, the company said in a statement Monday.

At Old Navy, the company’s biggest brand, Posen will lead design, merchandising and marketing. In that capacity he’ll report to Haio Barbeito, the brand’s CEO.

Zac Posen

Photographer: Mario Sorrenti