Anti-DEI Investor Says ‘No Handouts,’ Targets Nike, Kraft

A new investment fund that plans to oppose corporate DEI hiring goals is taking aim at Nike Inc., Kraft Heinz Co. and Autodesk Inc.

Azoria Partners’ fund says it will avoid S&P 500 companies with specific diversity, equity and inclusion hiring objectives when it opens in March. Nike, Kraft Heinz and Autodesk fall into this category, according to an internal memo from the fund seen by Bloomberg News.

Co-founder James Fishback said earlier this month during Azoria’s launch at President-elect Donald Trump’s Mar-a-Lago resort that he has already spoken with Starbucks Corp. about their DEI targets.

Black, indigenous, ...