Froot Loops Cling to Vivid Colors as Food Makers Face Dye Bans

Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast.

The two companies formed after Kellogg Co. split last year are now facing new regulations on the use of artificial food dyes, leaving them to chart their own courses in a controversial area for highly processed foods, especially those designed for kids

Snack company Kellanova, which makes Pop-Tarts and Rice Krispies Treats, is working to replace artificial additives in some of its products with natural alternatives after the dye in them was banned by one state. But breakfast-cereal maker ...