McCormick & Co.’s $4.2 billion deal to buy French’s mustard thrusts the spice company into direct competition with a far-larger rival: Kraft Heinz Co.
In acquiring French’s and other food products from Reckitt Benckiser Group Plc, McCormick is getting a business that’s been under more pressure in recent years. Long dominant in ketchup, Kraft Heinz has rolled out a yellow mustard in supermarkets and taken market share. Until now, McCormick has been best known in the U.S. for seasonings, such as Grill Mates and Old Bay.
The looming showdown between McCormick and Kraft Heinz is the latest flashpoint for ...
Learn more about Bloomberg Law or Log In to keep reading:
See Breaking News in Context
Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.
Already a subscriber?
Log in to keep reading or access research tools and resources.