Fast Fashion’s Boohoo and Asos Agree to Clarify Green Claims (1)

Major UK fast fashion retailers will change the way they promote the environmental credentials of their clothes after being accused of greenwashing by a UK watchdog.

Asos Plc, Boohoo Group Plc and Asda’s clothing brand George have signed formal agreements with the Competition and Markets Authority to use only “accurate and clear” green claims, according to a statement Wednesday.

The requirement includes displaying information clearly to shoppers, avoiding using vague terms to describe organic or recycled fabrics and using misleading imagery, such as green leaves to suggest a product is more environmentally friendly than it is.

“The commitments set ...