Extreme Weather Has Americans Skipping Theme Parks This Year

Amusement park attendance is off to the worst start for its busiest period of the year in the post-pandemic era as bad weather deters thrill seekers.

Foot traffic at United Parks & Resort Inc.’s twelve US locations has fallen an estimated 9.6% on average over the 30 days through June 20, compared with a 1.3% drop in the same period last year, according to an analysis of Placer.ai cellphone mobility data.

Guests arrive at a Six Flags Entertainment Corp. amusement park in Valencia, California, in 2023.

Photographer: Eric Thayer/Bloomberg

Similarly, the average across Six Flags Entertainment Corp.’s parks where data was available fell 17%, versus a moderate 0.8% increase last year. The figures include 11 ...