Danish Ombudsmand Reports BMW to Police Over Greenwashing

Denmark’s consumer ombudsman says it has reported BMW’s Danish unit to police for a potential violation of marketing laws with misleading statements about its environmental impact.

• Says marketing campaigns in 2021 and 2022 could give consumers the impression that BMW cars were significantly less harmful to the environment than other cars, according to statement
• “The measures taken by BMW to produce cars in a less environmentally harmful way are common among car manufacturers”
• A spokesperson for BMW Denmark was not immediately available for comment
  • The co. will assist the ombudsman and police with relevant information in the case, Finans ...