Cracker Barrel Sinks as Logo Sparks Bud Light-Like Backlash (2)

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

Shares of the Southern-inspired casual dining operator, known for its homestyle cooking, fell as much as 15% as negative posts, including one from Donald Trump Jr. after the market close the prior session, flooded X. The notable drop follows Cracker Barrel’s announcement Tuesday that it would be removing the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel.

The stock pared losses to ...